The U.S. Sustainability Alliance (USSA) began as a Global Broad-based Initiative (GBI) previously managed by the U.S. Soybean Export Council. The consortium included various U.S. agriculture, fishery, and forestry exporter promotion groups collaborating to inform target European importers, buyers, distributors and major retail chains about the sustainable production practices of U.S. exporters--both enforced by government policy and industry standards. I led meetings, worked on infographics, blogs, fact sheets, social media, and more.